Marathon Clothing – The First Smart Store In The World

Nipsey Hussle Opens World’s First Smart Store

In June Nipsey Hussle opened what he calls “the worlds first smart store” in Los Angeles, California. Customers can download a free app and use it to access exclusive content that can only be accessed while inside the store. It gives fans an exclusive in-store experience. E-commerce is taking over the retail business but the “smart store” format incentivizes actually going out to a physical store. The Marathon Store sells The Marathon Clothing, Nipsey Hussle merch as well as music. via

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