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Marathon Clothing: The First Smart Store In The World

I’m lucky to have had the chance to meet Nipsey Hussle, gift him with apparel, and visit his store on several occasions. The first time I visited marathon clothing, it was far from a smart store. It was late January 2014 and I was in LA on business. I rode the bus to his store because I couldn’t afford a rental car at the time. I walked into his store and it was a wireless store on the left side where I saw his father sitting. And on the right was his clothing and his employee Cowboy and brother Blacc SAM talking. Sam walked to the back just after I walked in. To see him take his store from a basic store to a smart store is beyond inspiring. R.I.P Ermias “Nipsey” Asghedom.

In June Nipsey Hussle opened what he calls “the worlds first smart store” in Los Angeles, California. Customers can download a free app and use it to access exclusive content that can only be accessed while inside the store. It gives fans an exclusive in-store experience. E-commerce is taking over the retail business but the “smart store” format incentivizes actually going out to a physical store. The Marathon Store sells The Marathon Clothing, Nipsey Hussle merch as well as music. via webuyblack.com